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Steve Scott
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Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books Kindle Edition

by Steve Scott (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 447 ratings
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Booklet Length 8,515 Words

ATTENTION:: Established Kindle Publishers and Authors About to Launch Their First Book


Do you wonder ANY of the following: Is it better to launch a book for free or $.99? Is there still a benefit to the KDP Select program? When should I move my books to another platform? How do I increase lagging sales?

If you answered yes to any of these questions, then it's important to know "what currently works" with Kindle Publishing.

DISCOVER: Launching and Pricing Strategies That Work in 2013


Kindle publishing offers a rare opportunity to make money with your words. Simply write a good book and you'll tap into the world's largest online store. But it's not the utopian business model that some Internet gurus claim. You have to work hard and you have to constantly adapt your marketing strategies if you want to be successful.

One tactic in particular that doesn't work like it once did is the "free day promotion" that Amazon provides through the KDP Select program. In the past, you could give away a book and see an immediate bump in sales. Moreover, many authors were able to launch their book for free and see it climb the charts once it switched to paid. Unfortunately, recent changes to Amazon's algorithm has led to diminished success with this strategy. Some people are even saying, "KDP Select is dead."

The question is, if KDP Select no longer works, what can an author do to launch or increase sales?

A possible solution is the "$.99 pricing" strategy." Rather than giving away a book, some people market it at a discounted rate (usually $.99), which ultimately leads to lots of sales at a higher price.

These two choices leave many authors confused. Do the free days still work? Or should an author use the $.99 pricing strategy? In other words, is $.99 the new free?

With the booklet, "Is $.99 the New Free" you'll get a detailed case study of the launching and pricing techniques that actually drive sales on Amazon.com.

INSIDE:: Is $.99 the New Free? - The Truth About Launching and Pricing Your Kindle Books



Inside "Is $.99 the New Free" you'll get short and actionable content that answers the following questions:
  • Why is it important to track your Kindle book sales?

  • What authors benefit best from offering free books through KDP Select?

  • Is it better to launch a book for free or sell it at $.99?

  • How does "visibility" work on Amazon?

  • How can you make a book permanently free on Amazon?

  • When should you move a book to other platforms?

  • How can you build an author platform?

Kindle publishing is constantly evolving. What you need is a strategy guide to keep up with these changes.

Would You Like To Know More?


Download now and start getting results with the projects you delegate.

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  1. Print length
    45 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    January 19, 2014
  5. File size
    1319 KB
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Product details

  • ASIN ‏ : ‎ B00EGRZTZY
  • Publisher ‏ : ‎ (January 19, 2014)
  • Publication date ‏ : ‎ January 19, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1319 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 45 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 447 ratings

About the author

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Steve Scott

Steve Scott

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"Proven Internet Business Strategies for the Price of a Coffee"

Quality information shouldn't be expensive. The so-called 'Internet gurus' love to charge exorbitant prices; knowing this prevents many average folks from achieving success online. What you need (and what Steve provides) is a variety of detailed strategies -- Each designed to help you solve a specific Internet business obstacle.

Steve writes his books for a variety of Internet entrepreneurs: Nonfiction eBook authors, bloggers, and affiliate marketers. What separates him from other digital publishers is his ability to explain complex topics in a no-nonsense, straightforward manner. He doesn't promise the world. But always delivers step-by-step strategies you can immediately implement.

In his spare time, Steve likes to travel, run marathons, read, and talk about himself in the third person.

Want to know more? Then scroll down the page and check out the different eBooks Steve has published...

Customer reviews

4.5 out of 5 stars
4.5 out of 5
447 global ratings
Aimed at high quality non-fiction book writers
4 Stars
Aimed at high quality non-fiction book writers
This book was published in 2012 and updated in 2014. It is aimed at non-fiction writers.The author goes over the free and 99 cent promotions using a case study approach tracking his own promotions. The book is short and does not repeat beginner information referring beginners to another source. It is aimed at authors who write high quality non-fiction books with prices above $2.99. This strategy will not help outsourced low quality books or books priced below 2.99.Disappointment: the excel spreadsheet offered as a resource by the author generates an error that the resource is not available.Ali Julia review
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Top reviews from the United States

David Lorell
5.0 out of 5 stars No hype. All substance
Reviewed in the United States on July 2, 2015
Verified Purchase
I've been looking for someone like Steve Scott for a long time. So sincere, so humble. Someone who could teach me how to be a successful author without making my head spin and my gut queasy just trying to figure out if they were for real. There are so many self-proclaimed success gurus out there today who practice in hype and smoke and mirrors.
Steve is for real... This truth quickly sinks into the reader (and with reassuring ease).
"Is $.99 the New Free?" is a critical look into the efficacy of Amazon's KDP Select program in generating sales and/or creating buzz/exposure. Steve explains how to use different pricing depending on your particular circumstance (new vs established author, for instance), how to test pricing models, how to use one book as sort of a loss leader to boost sales for your remaining stable, how to create a direct connection with your readers that will survive no matter the future fate of Amazon (or any other platform), and many other concepts important to your growth and success as an author.
Thanks Steve, and have a happy honeymoon
One person found this helpful
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Iola
4.0 out of 5 stars Good basic and up-to-date information
Reviewed in the United States on December 3, 2013
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As most authors know, making Kindle books available free through KDP Select no longer has the powerful marketing effect it did a year ago. In this book, Scott explores whether free still has a place in a marketing plan, or whether pricing books at 99 cents is a better strategy.

He starts by examining the four essential metrics he believes all authors should track (including sales and reviews), then discusses five pricing strategies:

#1 – Free Book Launch
#2 – $.99 Book Launch
#3 – Free Pulse
#4 – $.99 Pulse
#5 – Perma-Free

Scott then offers an eight-point strategy to developing an author platform and marketing ebooks. This isn’t new information, but it’s presented well and appears accurate (which is more than I can say for some of the marketing books I’ve read). Useful information, but covered in more depth in other books.

It's around fifty pages, and currently costs less than a dollar. For that price, I think the book represents good value for money, and is worth reading.
One person found this helpful
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Tom
5.0 out of 5 stars I just love the works of Steve Scott
Reviewed in the United States on May 17, 2015
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I just love the works of Steve Scott. Many times you can read a authors work and tell if the author cares about you succeeding or not. I own many of his books, and I can honestly say, he does care, a lot. I don't know him, never met him, but I have come to a point, if it has his name on it, it'll soon be mine. In this book, he raises the question, is ".99 the new free?" This leaves the question up to the reader. I believe in my heart, it truly is This is supported by many facts and standards in his book which are simply undisputed. Putting his theories to work has saved me time and money. His strategies in this book, are very invaluable and money saving. Don't be foolish and pass up this book, if you have a reason not to order, look at his table of contents to see why you should order. Steve Scott takes his hard earned advice and gives it away for a fraction. Cheers Steve for another outstanding book in your valuable collection of making money with kindle. In my eyes you are becoming the King in kindle marketing, and I am grateful that I have the common sense to see it. Can't wait to see what you have next!
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Amazon Customer
5.0 out of 5 stars Thank you Steve for my 15,514 downloads
Reviewed in the United States on November 22, 2013
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Steve's book helped me learn how to get 15,514 FREE downloads of my novel "Flight to Paradise" on a 3-day KDP promo.

Steve Scott was recommended to me several months ago by a friend. I caught this book on a FREE promo and downloaded it. After completing my first trilogy: "Flight Trilogy", I decided to try one of Steve's promotion suggestions with my Book #1 of the Flight Trilogy. Here are my results:

Several weeks before my promotion, I contacted all of the FREE sites (sites willing to promote your FREE Kindle book) that Steve recommended...plus more. A day before the promo, I contacted the sites that only wanted to know about the promo 24 hrs in advance. I decided to use three of my five FREE days, starting Sunday. I announced it on my social media sites. During the first two days, I did several Twitter posts and a couple on other SM outlets.

By 10 p.m. on the first day (Sunday), my Book # 1 of the trilogy, "Flight to Paradise", was downloaded 9,193 times (as many as 18/min). The overall ranking on Kindle FREE books climbed to #26. Sales of Books #2 and $3 showed nominal increases in sales.

By 10 p.m. on the second day (Monday), FTP was downloaded 3,694 times (as many as 4/min) bringing the total to 12,887 for the first two days. The overall ranking on Kindle FREE books climbed to #10. Sales of Books #2 and #3 increased with #2 taking the lead. The sales on Book #2 doubled over Sunday sales.

By 12 a.m. on the last day (Tuesday), FTP was downloaded 2,627 times (as many as 3/min) with a total of 15,514 during the three day promotion. Sales of Book #2 doubled a second time with sales of Book #3 at about 1/2 of Book #2.

Almost one week after the promotion, FTP has been downloaded 25 times (full price); Book #2 has been downloaded 50 times; Book #3 has been downloaded 30 times. I have picked up some nice reviews, but not as many as I had anticipated based on Steve's comments. Also, I am short of Steve's estimated 1 book sold for every FREE 100 downloads.

Thank you Steve for your help. I am re-reading your book and seeing it differently after gaining some experience. I plan to buy one of your other books (I guess YOUR promo worked). You got my review and I plan to buy more of your books. It will be interesting to see how long the sales continue with my books. Next time, I will try one of the other promos you suggest.
5 people found this helpful
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Top reviews from other countries

THE Apple
5.0 out of 5 stars Eye opener
Reviewed in the Netherlands on September 18, 2018
Verified Purchase
Great book, simple, down to earth and direct, without all the fuzzy jargon from other books, for sure I will look in the rest of the assortment.
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Lexi
5.0 out of 5 stars A good read
Reviewed in India on August 17, 2018
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Steve is a legend in the nonfiction self-publishing world. He tries out different methods and let's us know what works best.
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ScienTechie
5.0 out of 5 stars A True Must Read For Those Who Wish To Launch & Price Kindle Books
Reviewed in Canada on January 26, 2015
Verified Purchase
I love all of this man's books. It is a true how to book and excellent training guide about Kindle and what the benefits are. It is informative, interesting, straight forward and educational.

Keep up the great work Steve. You have helped more people than you know. I learned a lot.

Thanks again.
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JT
5.0 out of 5 stars Lots of wisdom and knowledge backed up with real data, a solid buy for Amazon authors
Reviewed in the United Kingdom on August 27, 2016
Verified Purchase
Very well researched book that uses real data to back up it's conclusions. If you follow the methods described you will definitely improve your kindle book marketing and sales skills. It might be possible to collate and garner this information from using the internet however it would take you a long time and so I would recommend you purchasing this book instead.

It is a relatively short book, however it does utilize recent changes to the Kindle algorithms and is well written. It is also not based upon some "scam" methodology or tries to promulgate that you can earn $20,000 per day from one kindle book and become an overnight millionaire! like the way some books in this genre try to promote themselves!

I have rated it five stars as it is also cheaply priced for the knowledge contained within.
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Suzannah
5.0 out of 5 stars Very helpful tips
Reviewed in Germany on July 19, 2014
Verified Purchase
Scott's book was interesting. It gave me a lot of good ideas about procing and positioning books. I can recommend it to newcommers in the field of self publishing.
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