Marketing Fiction

Marketing fiction

There’s no point in finding the time to craft the most beautiful novel if no one’s going to read it. Now’s the time to get it in front of actual people. This is an outline of what you need to do. 


To get people to know, like and trust you.


  • Obliterating obscurity
  • To increase the probability of people of your target audience finding and buying the finished book
  • To build a personal relationship with your future reader base through an e-mail list and social media

Methodology and Strategy

Utilizing an e-mail centric, open and conversational approach to gaining fanatics to your cause.

Getting permission to speak  directly to your  fans

You have permission to upload your book onto any platform you choose. This is not the permission we’re talking about here. We’re talking about e-mail lists and social media likes and follows. This is the permission to send people information so that they can engage with you and you with them.

Key skills:

Give your fans great content

Inbound marketing is effective because it preselects the right type of reader for your books. This is content that they will share on Social Media, and be found through Google. This content is used to get your message out there by being useful, by contributing to the niche that you are joining. Your content is the gateway to your e-mail list, and generates the trust you need to build to have people subscribe to your list.

Key skills

  • Web copywriting basics
  • Content marketing
  • Blogging
  • Alternative media, such as Podcasting
  • Participation in forums
  • Review writing

Building relationships with others in your genre

This is the skill of leveraging other people’s brands and platforms to grow your brand. Reach out to them, and if you do it right, they will share your content with their audience.

Key skills:

Contacting low level influencers in your genre (specifically those a rung above you with regards to internet fame).


Once your audience knows, likes, and trusts you, it’s now time to sell them your book.

Key skills:

  • Cover design
  • Blurb writing
  • Free launch

Resources are used to inform my marketing strategy

Your First 10 000 Copies by Tim Grahl

Crush it!, The Thank you Economy, Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Business for Authors and How to Make a Living with your Writing by Joanna Penn