Dauntless Writing Podcast Episode 8: Why You Need an E-Mail List
Amazon is like Google in a way, it is a search engine and, also like Google their rules change all the time. What happens if Amazon suddenly decides that it won’t serve indies anymore? It can happen, and stranger decisions have come out of the corporate world. (Just Google New Coke for an example.)
But that’s not the only problem. Facebook and Twitter might go the way of MySpace (who?) and may not be useful to your brand at any time they (or the market) pleases.
What to do about all this? Build an e-mail list!
In this Podcast:
- A note on starting small, and the lean business model;
- The two main providers at this time;
- Why E-mail Marketing is a key skill;
- Reasons why E-mail Marketing is great, and why social media isn’t;
- Why commercial e-mail sucks, and how you can improve on it;
- When to create your first e-mail list;
- How to get people to sign up to your list;
Think win-win and be dauntless
Links
Crush it! by Gary Vaynerchuk
Steve Scott’s great post on E-mail Marketing 101
Podcast: Play in new window | Download